Stop Just Reselling.
Start Building.
Transform your business model, control your roadmap, and build lasting asset value — on a core with the CRM and ERP functions already built.
License Revenue
15%
Traditional Model
Solution Revenue
100%
When Built With Your Team
Your brand, your product
Customers see you, not us
Co-created products follow the funding agreed with BW2 — hourly development, a software revenue share, or a mix.
BW2’s platform is free, so your opportunity is to sell your own product built on it. When you develop with your own team, BW2 takes no platform royalty or revenue share. Co-created products follow the funding agreed with BW2 — hourly development, a software revenue share, or a mix. Your brand and customer relationships remain yours.
The Reseller Dilemma
You own the customer relationship, but you don't own the asset. The vendor dictates the rules, the price, and the features.
Traditional Reselling
- Low Margins: You typically keep 10–25% of the license fee, while the vendor takes the lion's share.
- No Control: Your customers ask for features, but you have to wait for the vendor's roadmap — which might never align with your niche needs.
- No IP Ownership: You are selling someone else's product. You build no equity in the software.
- Vendor Lock-in: If the vendor raises prices or changes strategy, your business is at risk.
- Competition: You are selling the exact same SKU as 10 other partners in your region.
The Ownership Model
- No Platform Royalty: Building with your own team carries no BW2 platform royalty or revenue share. Co-created products follow the funding agreed with BW2 — hourly development, a software revenue share, or a mix.
- Full Control: Define your own pricing model and manage your own features roadmap.
- IP Ownership: You own the customized solutions you build. You become the vendor.
- No Channel Conflict: Your vertical stays yours — we don't build against a partner who is building with us.
- No Lock-In: The platform source comes with the license and your right to run, modify and ship it never expires — your product does not depend on our goodwill.
- Customer Stickiness: Implement the specific, critical requirements of individual clients that generic software can’t touch — included, for one client or all of them.
Why Partner with BW2?
Define your own roadmap, sell under your own brand and build a product you own.
Time to Market
You don’t need a large R&D team. Our platform handles the infrastructure, security and core ERP/CRM functions, and cloud services cover email, messaging, documents and AI. You focus on the last-mile customization.
Your Brand, Your Product
Your brand front and center. Present the solution to your customers as your product — because it is. Build brand equity and loyalty directly with your client base; co-branding options available.
Recurring Revenue
Your product earns like a product: user-based monthly subscriptions, with services on top. The recurring income that used to be the vendor's is now yours.
No Dev Team? No Problem.
No developers on staff? We build and maintain the product for you — see the two ways to build, side by side.
Two Ways to BuildScalable Solutions for Day Nurseries
This product runs on the current generation of BW2, not the platform launching in 2027.
When generic market software failed to keep up with Kimby's growing network of day nurseries, Gini Consulting leveraged their prior knowledge of the BW2 platform and the Co-Creation Program to build a custom solution that fits their unique business processes perfectly.
We simply didn't find good solutions on the market which would scale with Kimby's requirements. Therefore we decided to leverage the Co-Creation Program of BW2 to build exactly what was needed.
The Market Gap
Off-the-shelf software was too rigid. Kimby needed a system that could handle the complex, specific workflows of a rapidly expanding day nursery network.
Perfect Fit
By building on BW2, Gini Consulting tailored every aspect of the application to Kimby's operational needs without the cost of building from scratch.
Consultant to Owner
Gini Consulting moved beyond hourly billing. They now own a scalable software asset that powers their client's entire operation, securing long-term revenue.
With Your Team, or With Ours
The core is the same either way. The only question is who writes the code of your product.
Build With Your Team
Your developers build and maintain your product on BW2. You retain your product revenue without a platform royalty or revenue share.
- You manage product development, sales and customer support.
- Your brand, product IP and customer relationships remain yours.
- Hosting, Management Tools and applicable service charges are separate.
In Manual Mode, discovery is free for up to 1,000 production databases per solution. Above that allowance, a flat license is agreed with the publisher — never per user. Non-production databases and databases covered by Managed Hosting or Management Tools do not count.
View platform licensingCo-Create With BW2
BW2 builds and maintains the product. You contribute product knowledge, market access, sales and customer support. How the engineering is funded is agreed per project.
- Development billed by the hour, funded by BW2 in return for a share of software revenue, or a mix — agreed before work begins.
- Your brand, product IP and customer relationships remain yours.
- Where a revenue share applies, it reflects the product's revenue potential and BW2's estimated engineering effort.
Products provided free of charge to their users are typically partner-funded — by the hour or at a separately agreed fixed fee.
How It Works
Four steps, no procurement round. Nothing to license before you start.
Talk to Us
One call about your market, your customers and what you want to own.
Get the Platform
Your developers — or ours — reference the packages and start on the standard core.
Build Your Product
Add the workflows, fields and UI your niche needs. We can build it with you through the Co-Creation Program. The Data Migration Skill generates the code that converts your customers' data out of the ERP you resell today.
Sell Under Your Own Brand
Your price, your contract and your customer relationship. Building with your own team carries no platform revenue share. Co-created products follow the funding agreed with BW2 — hourly development, a software revenue share, or a mix.
The Platform Is Free. The Product Is Yours.
BW2’s platform is free under the Elastic License 2.0, with no platform license fee or per-user charge. Building with your own team carries no platform revenue share. Co-created products follow the funding agreed with BW2 — hourly development, a software revenue share, or a mix.
- No platform license fee and no per-user cost — ten users or ten thousand. Discovery — the solutions directory, resources and the App Store — is free in Manual Mode up to 1,000 production databases per solution.
- You normally just reference our libraries and build — but the source comes with the license, and your right to run and maintain it never expires.
- Two subscriptions — Managed Hosting, or the Management Tools for self-hosting — with cloud services included.
Ready to Own Your Future?
We are onboarding partners for the 2027 launch. Tell us your market and we will tell you honestly whether BW2 fits.