Democratizing
Software Development
The story, the mission and the people behind the platform.
We provide our complete, enterprise-grade platform to you at zero cost.
Free of charge and source-available under the Elastic License 2.0. We charge for hosting and management tools — and, only in Manual Mode above 1,000 production databases per solution, a flat license for the solution. Engineering we do for you in the Co-Creation Program is agreed separately.
Our Mission
Leveling the Playing FieldFor years, our founder Cyrill Jenni built business software the traditional way — and witnessed a persistent problem. High upfront costs, technical risks, and inflexible platforms prevented talented small and mid-sized teams from competing with enterprise vendors.
That’s why the platform is free of charge, and why we publish its source under the Elastic License 2.0: a small team betting its product on a foundation should never be locked in by the company that supplies it. We earn from the hosting and management tools we operate for you, and from engineering we are engaged to do — never from counting your users.
Our Vision
The BusinessWideWebWe envision a future where the power to build comprehensive business solutions is no longer restricted to large corporations like Microsoft, Oracle, SAP or Salesforce.
We are building a global ecosystem where success isn't limited by budget, but where specialized expertise can be scaled to serve entire industries.
By removing financial and technical barriers, BW2 will become the foundational platform that powers the next generation of enterprise software.
Twenty Years, Three Generations
The platform launching in 2027 is a from-scratch rebuild — not a first attempt. It carries two decades of running business software in production.
The Flexible ERP
BW2 is founded and ships a highly customizable ERP — flexibility as the product from day one.
From ERP to Platform
Rebuilt on the first .NET generation as a flexible platform with all business features included.
Solutions and Partners
Our own industry solutions — like the casino compliance platform — key clients such as AWP, solution partners like MHM and Gini Consulting, and independent resellers.
The From-Scratch Rebuild
Everything we learned in those years, rebuilt from scratch on the latest technologies — free under the Elastic License 2.0, as we transform from a project-oriented company into a technology provider. Our own solutions stay with us — we don't build against a partner who is building with us.
The idea behind BW2 is simple: business applications share more foundations than their creators should have to rebuild. The difficult part is providing enough of that foundation while preserving the freedom to create very different products. Here is why we pursue that model — and what changes with the next generation.
Why hasn't software always been built this way?What You Get
Three pillars of value for everyone building on the platform.
Technical Benefits
Our platform removes the burden of modernization. It offers advanced, scalable, and secure technology with full customization possibilities and cloud-based services out of the box.
Functional Benefits
Our platform integrates standard CRM & ERP functionality, freeing you to focus on the unique features that are mission-critical to your customers and provide the highest value.
Business Model Benefits
The platform is free of charge with no upfront license and no per-user fee, and the source comes with it. We earn from the hosting and management tools we run for you, and from engineering work agreed with partners — we charge for what we operate and build, never a per-user platform royalty.
The Leadership Team
Our team combines visionary thinking with deep technical and financial expertise, all dedicated to a single goal: your success.
Cyrill Jenni
Founder & CEO
Cyrill drives BW2's strategic vision, ensuring our platform is always aligned with one goal: making our partners successful by removing the traditional barriers to software innovation.
Marius Grossenbacher
Member of the Board and Financial Advisor
As a member of the board and financial advisor, Marius keeps the platform model on a solid financial foundation — so partners can build their business on BW2 for the long term.
Marcelo Vetter
Chief Software Architect
Marcelo leads the engineering team and the platform architecture that lets partners build scalable, secure applications in a fraction of the usual time and cost.
Our engineering teams work from Switzerland and Peru — one part keeps today's platform running for the clients who depend on it, the other builds the platform launching in 2027.
Build the Next Twenty Years With Us
The new platform ships in 2027. Talk to us about what your product could look like on it.