From Selling Hours to
Indispensable Partner
Thin margins, scope creep, quoting risk — custom development is a hard business. BW2 covers the part every project repeats, so your hours go where the margin is.
Maximize Margin & Deliver Faster
Redirect hours from standard features to high-margin customization: CRM, ERP and collaboration are covered out of the box. Email, messaging, document processing and AI arrive as cloud services, so those never hit your estimate either.
Reduce Delivery Risk
Bid on complex projects with confidence. The core ships tested, client logic lives in extenders separate from the maintained platform core, and the planned spec-first AI skills are meant to turn your estimate into a specification you can hold the build to.
From Vendor to Strategic Advisor
The platform improves continuously at no additional cost. Client solutions live in extenders, separate from the maintained core; this separation reduces the work involved in adopting platform updates. You help your clients adopt improvements and guide their technology evolution as a long-term partner.
One Client or a Thousand, the Platform Is Free
A bespoke solution built for a single customer carries no platform license — the case that defines your business is the case that costs nothing. BW2 is licensed under the Elastic License 2.0 and we earn from hosting and management tools instead. Each bespoke solution counts on its own: the free key covers up to 1,000 production databases per solution, so client projects stay free; a product you deploy in Manual Mode to more than 1,000 production databases needs a flat license for the solution — never per user.
Nothing to Quote For
No platform line item in your proposal and no seat count to renegotiate when the client grows. Your quote is your work.
Debug All the Way Down
The source ships with the license, so a defect in platform code is something your team can trace and understand — not a support ticket holding up a delivery date.
Answers the Procurement Question
The source ships with the license and your right to run, modify and maintain it never expires. When a client asks what happens to their investment if a vendor disappears, you have a written answer.
The Best of Both Worlds
Empower your clients with a solution that combines the reliability of standard software with the perfect fit of a custom application.
Standard Software Advantages
- Lower & Transparent Costs: Subscription-based plans with no heavy initial investment.
- Rich Feature Set: Ample variety of features included off-the-shelf.
- Quick Implementation: Based on best practices, ready to use immediately.
- Fully Tested: The standard features ship tested — your project starts on a working core, not a blank one.
Custom Software Advantages
- Intuitive Interface: Tailored UI with unused features removed.
- Grows With the Business: Easily modified and expanded as needs change.
- Ownership: The product is yours — keep it, license it onward, or publish it in the App Store for clients of any partner.
- Integrations: The client's existing systems connect through the .NET and REST APIs and background jobs.
Reduce Complexity.
Increase Productivity.
One integrated platform is an argument your clients understand: fewer systems, less training, lower total cost.
Increased Productivity
When components are built to work hand-in-hand on one platform, they improve efficiency and user experience.
Less Training
Fewer systems to learn equals less training, faster adaptation, and ultimately increased productivity.
Lower Overall Cost
Purchasing software as a package is cheaper than individual products — and implementation costs drop with it.
AI-Assisted Development, Launching 2027
BW2 plans skills for AI coding tools that guide generated code toward platform conventions and reduce repetitive implementation work. Generated solutions remain subject to engineering review and testing.
AWP.CH - Financial News
This product runs on the current generation of BW2, not the platform launching in 2027.
AWP, the leading financial news agency in Switzerland, partnered with BW2 to build a bespoke content creation and distribution solution. Today, BW2 serves as the technological backbone for their entire operation.
The BW2 platform is the technological backbone of our entire operation, from the editorial system to the final delivery of news to our clients and our website. Because BW2 also provides our managed hosting, we benefit from a one-stop shop that has greatly simplified our operations.
Centralized Content Hub
A unified workspace where journalists write, edit, and categorize news. The system integrates market data and ensures strict editorial compliance before publishing.
Multi-Channel Engine
One click publishes everywhere. The platform automatically formats and transmits structured data via secure FTP to trading floors, Push/Pull APIs to banks, and email alerts to subscribers.
Dynamic Web Components
AWP's public website is powered directly by BW2 web components. This ensures real-time synchronization between the editorial hub and the public face, with zero manual intervention.
Ready to Boost Your Margins?
Stop reinventing the wheel on every project. Partner with BW2 to accelerate delivery, minimize risk, and maximize profitability.