Schönenwerd, Switzerland – Logiware Informatik GmbH, a trusted provider of ERP solutions for small and medium-sized enterprises (SMEs) in Switzerland, has successfully expanded its service offerings by integrating a powerful CRM solution into its existing ERP system. This strategic move, accomplished with remarkable efficiency, has provided Logiware's clients with a unified platform to manage their entire business, from production and accounting to customer relationships.
For years, Logiware has been a reliable partner for SMEs, offering robust ERP solutions like LogiWare ERP and SAGE 200 extra. However, as their clients' businesses grew, the need for an integrated CRM became increasingly apparent. Companies were looking for a way to get a 360-degree view of their customers, from initial contact to after-sales service, without the hassle of switching between disparate systems.
Recognizing this critical need, Logiware embarked on a project to seamlessly integrate a CRM into their ERP. The solution they chose was BW2, a flexible and powerful tool that allowed them to build a custom CRM solution tailored to the needs of their clients.
The integration process was surprisingly straightforward. Instead of a lengthy and complex implementation, Logiware's team was able to connect the accounts between the ERP and the new CRM module with ease. The key to the rapid integration was the ability to modify the default ERP views of BW2, allowing Logiware to pull data directly from their existing ERP tables, rather than creating a separate, siloed database for the CRM.
The result is a seamlessly integrated system that provides Logiware's clients with a wealth of benefits. They can now access all their customer information, sales pipelines, and service history from within their familiar ERP interface. This has led to improved efficiency, better customer service, and more informed decision-making.
By leveraging the power of BW2 to create a custom CRM solution, Logiware has once again demonstrated its commitment to providing innovative and practical solutions for Swiss SMEs. This successful integration is a testament to their technical expertise and their deep understanding of their clients' needs, solidifying their position as a leader in the Swiss business software market.
"Our mission has always been to provide our clients with solutions that are not only powerful but also practical and offer long-term value. The decision to integrate a CRM into our ERP using BW2 was driven directly by the evolving needs of our customers. They wanted a single source of truth for their business data, and we were committed to delivering it. The fact that we could achieve this by intelligently connecting to our existing ERP data structures meant a faster, more cost-effective implementation for our clients. This project is a prime example of our philosophy: understanding our clients' challenges and providing an elegant, integrated solution that protects their investment and empowers their growth."
— André Steiner, CEO of Logiware Informatik GmbH
