Superpower your products

Upgrade your existing customers to a new enterprise product line.

Developers of business software know how hard it can be to upgrade aging applications. The older the code, the more difficult, costly and risky it is to overhaul it. Yet if you don’t, your customers will soon abandon you for more a modern app with a slick user interface and mobile features.

Keep your customers happy

Demanding clients can voluntarily and seamlessly upgrade to a new product line from the existing software vendor – without losing data and looking for new vendors. Smaller clients can stay with the current product line as long as they want.

Reduce time and cost

Building a new version of your software based on BW2 is fast and does not require investments – zero risk for your company. Your products will include all our technology, business features and cloud services. An incredible value without any cost.

Focus on your features

Rely on BW2 as your technology and innovation team. Focus on features that provide the most value for your clients. Use the standard functionality out of the box and benefit from continuous updates.

Success guaranteed

Your business will be more profitable.

For your end customers, it's the very best of both worlds: Rock solid and comprehensive standard features based on modern technology – backed by your deep industry knowledge and expertise.

Boost your license revenues

Increase revenues from your existing user base with a new, recurring pricing model.
More features, a beautiful user interface and flexible customizations: Our (user/month) pricing recommendation for standard ERP applications is $100 for Standard, $200 for Pro, $300 for Enterprise version and ~1.5x for industry specific applications.

Boost your service revenues

The customization layer allows you to adapt your application to individual clients needs. Generate more revenues with services while making customers happier. This also eliminates the need to add rarely used features into your products keeping them simple and easy to use.

Handle large customer projects

You can rely on our experienced team of software architects and engineers, product managers, designers and quality engineers. This will allow you to implement larger customers specific projects which require more resources or special technical skills. We also have a large library of prebuilt solutions templates that can be integrated in your custom projects.

BW2 Capital

Looking for an Exit Strategy?

We know your business will be successful with BW2. We also understand that you might not want to transform your business yourself.

Investment focus

BW2 Capital is looking for Business Software Vendors with a client base of >250 active users. We are looking for both standard solutions and industry specific solutions.
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Business strategy

When we acquire a strategic stake or the full company, we will migrate the user base to a new BW2-based version of your current product. The users will have the option to migrate to the new product offering or to stay with the current product. However, all our investments and future enhancements will be made in the new product line.

We will integrate your existing team into our distributed teams of software engineers, solution architects, consultants, and account managers. We will also provide a set of centralized services such as marketing, human resources, and financials.

Breathe new life to your product portfolio in just weeks.

Keeping existing customers happy and attracting new ones is now easier than you think. Instead of retooling your old business software, upgrade your customers to a new product based on a platform that already provides a modern UI and a full set of business features, with minimal effort and risk.