Horgen, Switzerland – The founders of BW2.SWISS saw a clear gap in the Swiss market. SMEs in trade and service industries were struggling with a patchwork of disconnected software, complex spreadsheets, and manual processes. They needed a single, powerful, and intuitive platform to manage their entire operation—from customer relationships and sales to inventory, projects, and financials.
Instead of reinventing the wheel, BW2.SWISS made a strategic decision: to build their business on the BW2 platform. They recognized that the platform already provided as much as 90% of the core functionality their target clients would ever need, right out of the box.
This "platform-first" approach immediately eliminated the biggest risks and expenses associated with starting a software business:
Minimal investment: There was no need to hire a large, expensive team of developers to build the core application.
Speed to market: BW2.SWISS could start engaging with clients and delivering solutions almost immediately.
Reduced risk: They were building on a proven, stable, and secure technology stack, maintained and continuously improved by BW2.com.
By leveraging the BW2 platform, BW2.SWISS was free to concentrate on its core strengths and passion: applying its deep expertise to make Swiss businesses more successful. Their team could focus on project management, business process consulting, client training, and providing first-class local support: all activities that deliver the most direct value to the end customer.
BW2.SWISS has built a reputation as an expert in business solutions and for their trusted guidance with key clients. Over their many years of experience, they have supported a myriad of small and medium enterprises with their highly specific needs, offering tailor-made solutions that leverage the BW2 platform as a key component to their success. Working in tight collaboration with the core of the BW2 projects team, BW2.SWISS is able to provide their clients with grounded and customizable solutions, as well as accompany them with decades of business insights during the entire process of the implementation: from the very beginnings of the specification of the solutions, all the way to the live implementation of them.
This model gives BW2.SWISS the best of both worlds. They maintain their position as the trusted, single point of contact for their clients while having the confidence that they can tackle any customization request, no matter how complex, by leveraging the development resources of the BW2 team.
A leasing company, for instance, needed a specialized solution to create complex leasing contracts, automate the calculation of monthly installments, and manage the entire payment lifecycle. The standard invoicing module was powerful, but this required a deeper, industry-specific logic. The team at BW2.SWISS, with their intimate understanding of the client's financial workflows, took the lead:
They acted as the local project lead, working closely with the client to analyze the entire contract management process and define the precise technical requirements for the new leasing module.
With a detailed specification in hand, they collaborated with the core BW2 projects and development teams. BW2’s developers, as experts on the platform’s architecture, efficiently built the custom module.
BW2.SWISS then managed the final integration, testing, and training, delivering a perfectly tailored solution to a delighted client.
The result was a custom module that is able to handle any type of leasing contract regardless of the conditions or specifics, allowing the client to focus entirely on the core of their business.
Partnering with BW2.com was the single most important strategic decision we made. It allowed us to bypass years of high-risk development and focus immediately on what we love doing: working directly with Swiss businesses to solve their unique challenges. The BW2 platform gives us a rock-solid foundation, and knowing we can call upon the BW2.com development team for complex customizations gives us and our clients enormous confidence. This partnership lets us be the local, trusted advisor our clients need, backed by world-class technology."
- Ernst Litscher, Founder, BW2.Swiss GmbH
Today, BW2.SWISS is a thriving business and a testament to the power of the BW2 partnership model. They successfully avoided the immense risks of the typical ground-up software development and instead focused on what they do best. By combining their local market expertise with the robust, extensible BW2 platform, they deliver exceptional value and build the long-term, trust-based relationships that are the cornerstone of success in the Swiss market.
