Zurich, Switzerland – AWP, the leading financial news agency in Switzerland, has partnered with BW2 to develop a bespoke content management and distribution solution that has revolutionized its operations. This powerful platform enables AWP to seamlessly create, manage, and disseminate real-time, business-critical news to the entire Swiss financial industry, solidifying its position as the go-to source for market-moving information.
As the primary provider of financial news in a fast-paced and highly competitive environment, AWP faced the challenge of delivering accurate and timely information to a diverse audience with varying technological needs. Their clients, ranging from major banks and trading floors to online portals and media outlets, required news delivery through a multitude of channels, including secure FTP transfers, immediate email alerts, and sophisticated web service integrations. Furthermore, AWP's own website needed to be a dynamic and real-time reflection of their comprehensive news coverage.
Recognizing the need for a unified and flexible system, AWP collaborated with BW2 to build a custom solution that serves as the central nervous system for their entire news operation. This platform empowers AWP's journalists and editors with a streamlined workflow for news creation and equips them with a powerful engine for instantaneous distribution across all relevant channels.
At the core of the solution is a centralized content hub. Here, journalists write, edit, and categorize news articles. The system is tailored to the specific needs of financial reporting, allowing for the seamless integration of market data, company information, and quotes. A robust editorial workflow ensures accuracy and compliance before an article is published.
Once an article is finalized, AWP leverages the platform's multi-channel distribution engine to deliver the news with speed and precision. This is where the custom solution's key features shine:
FTP distribution: For institutional clients and data vendors who rely on automated data feeds, the BW2 solution automatically formats news articles into structured data files (such as XML or JSON) and securely transmits them to designated FTP servers. This ensures that trading systems and financial applications receive the information in a machine-readable format for immediate processing.
Email distribution: Breaking news, market summaries, and tailored alerts are distributed to subscribers via email. The platform manages extensive mailing lists, allowing for targeted dissemination based on client preferences and subscription levels. The emails are formatted for clarity and can include direct links back to the full story on the AWP website.
Web services (Push and Pull): For clients with- sophisticated IT infrastructures, the BW2 solution offers both push and pull web service APIs. The push service actively sends new articles to a client's server the moment they are published, ensuring the lowest possible latency. The pull service allows clients to query the AWP database for specific news items on demand, giving them greater control over the information they retrieve.
Website integration with BW2 web components: AWP's public-facing website, a critical channel for brand presence and direct-to-reader news, is powered by BW2's web components. These components are seamlessly integrated into the AWP.ch website, allowing for the dynamic display of real-time news feeds, searchable archives, and interactive financial data visualizations. This ensures that the website is always up-to-date with the latest information from the central content hub, without requiring manual intervention.
Custom news delivery API integrations: BW2's solution easily integrates highly specialized implementations from AWP's most demanding clients, enabling them to produce and consume content that fulfills theirs editorial needs. These clients include some of the biggest names in the news industry, and their expectations are high, but BW2's solution can handle it all.
"The BW2 platform is the technological backbone of our entire operation, from the editorial system to the final delivery of news to our clients and our website. Because our technology partner also operates our business software, we were able to relaunch our website quickly and easily. BW2's integrated approach ensures that our website will not only remain technically up-to-date, but will also be further developed according to our future needs.
"Jürg Rüttimann, Stv. Geschäftsführer, Head Business Development, AWP Finanznachrichten AG
The custom solution developed by BW2 for AWP is built on a foundation of key features that are critical for a modern news agency:
A single, unified platform for creating, editing, and managing all news content, ensuring consistency and efficiency.
The ability to disseminate news simultaneously across a wide range of channels (FTP, email, web services, website), catering to the diverse needs of the financial industry.
Tailored editorial and approval workflows that match AWP's internal processes, ensuring accuracy and compliance.
Seamless integration with third-party data providers and client systems through a comprehensive set of APIs.
A high-performance architecture that can handle the demands of breaking news events and ensure 24/7 availability.
Flexible and powerful web components that enable the creation of a real-time, interactive, and engaging news website.
Through its strategic partnership with BW2, AWP has not only streamlined its internal operations but has also enhanced its value proposition to the Swiss financial community. The ability to deliver accurate, timely, and relevant news through a multitude of channels has solidified AWP's reputation as an indispensable partner in the world of finance.
