Stop Just Reselling.
Start Building.
Move beyond reselling—build your own product. Transform your business model, control your product roadmap, and create lasting asset value with your IP on the BW2 foundation.
License Revenue
15%
Traditional Model
Solution Revenue
100%
BW2 Partner Model
Zero Upfront Cost
Pay only when you succeed
The Reseller Dilemma
You own the customer relationship, but you don't own the asset. The vendor dictates the rules, the price, and the features.
Traditional Reselling
- Low Margins: You keep typically 10-25% margins of the license fee, while the vendor takes the lion's share.
- No Control: Your customers ask for features, but you have to wait for the vendor's roadmap - which might never align with your niche needs.
- No IP Ownership: You are selling someone else's product. You build no equity in the software.
- Vendor Lock-in: If the vendor raises prices or changes strategy, your business is at risk.
- Competition: You are selling the exact same SKU as 10 other partners in your region.
The Ownership Model
- High Margins: Keep 100% of your product revenues. Only pay for the customization layer when demanding clients allow you the generate high margin services..
- Full Control: Define your own pricing model and manage your own features roadmap.
- IP Ownership: You own the customized solutions you build. You become the vendor.
- Complete Flexibility You define your own pricing model and manage your own features roadmap.
- Customer Sticky-ness: The customization layer allows you to implement specific, critical requirements of individual clients that generic software can't touch.
Why Partner with BW2?
Upgrade yourself from Reseller to Product Owner. Keep 100% of the margins, define the product exactly the way you want, and build your own asset value.
Time To Market
You don't need a large R&D team. Our platform handles the infrastructure, security, and core ERP/CRM functions. You focus on the last-mile customization.
White Label Ready
Your brand front and center. Present the solution as your product to your customers, building brand equity and loyalty directly with your client base. Co-branding options available.
Recurring Revenue
Secure long-term recurring revenue streams through maintenance, updates, and continuous improvement services for the solutions you create.
No Dev Team? No Problem.
Through our Co-Creation Program, we act as your Technical Co-Founder. You bring the market expertise and the customer base; we build and maintain the product for you.
Learn moreScalable Solutions for Day Nurseries
When generic market software failed to keep up with Kimby's growing network of day nurseries, Gini Consulting leveraged their prior knowledge of the BW2 platform and the Co-Creation Program to build a custom solution that fits their unique business processes perfectly.
We simply didn't find good solutions on the market which would scale with Kimby's requirements. Therefore we decided to leverage the Co-Creation Program of BW2 to build exactly what was needed.
The Market Gap
Off-the-shelf software was too rigid. Kimby needed a system that could handle the complex, specific workflows of a rapidly expanding day nursery network.
Perfect Fit
By building on BW2, Gini Consulting tailored every aspect of the application to Kimby's operational needs without the cost of building from scratch.
Consultant to Owner
Gini Consulting moved beyond hourly billing. They now own a scalable software asset that powers their client's entire operation, securing long-term revenue.
How It Works
Partner Up
Join the BW2 ecosystem with zero upfront fees.
Select Core
Choose from existing ERP/CRM modules as a base.
Tailor Solution
Adapt the software to your market's specific needs.
Deploy & Profit
Launch the solution and secure your margins.
Ready to Own Your Future?
Join the waiting list for our Reseller Partner Program. Limited spots available for the next cohort.